Hang around with a group of high school parents and you’re bound to hear them discussing college. Eventually, the conversation will turn to the topic of funding college. You’ll hear worried conversations about the rising cost to attend. Some will be concerned that they might not qualify for financial aid or that they haven’t saved enough for their children’s college costs. Yet, in spite of these concerns, most will recognize that attending college is a pathway to a more secure future, higher-paying careers, and more opportunities for personal growth. So, what’s a caring parent to do? Arm yourself with knowledge!